In today’s digital world, online marketing is essential to any business that is seeking to become successful. However, it can be difficult for a business owner to know which digital components are the most critical to their business. However, the most crucial aspect of your business’s online presence is your website.
A website is your online foundation as it provides the platform where customers get to interact with your business. As such, it is a must-have for any entrepreneur. Nevertheless, some companies already have websites but are not productive due to some fundamental flaws in their design. This lawyer web design guide by the experts at Serp co. offers critical insights to law firms looking to redesign their website to enhance productivity. And for lawyers who are just starting, this website design power tips article contains vital information that will help you build an active law firm website.
Nonetheless, this post will discuss the various strategies that the modern business owner should incorporate into their website so that it can help them to connect with their current and potential customers effectively. Utilize the following tips.
1. Only Have One Website
Your website is your business’s digital home. As such, your customers should find it easier and be able to find information concerning your products and services. However, you should never have more than one website for the same website. The drawbacks to having multiple websites include:
- You might confuse your customers as they may not know which site is the right one.
- It will be difficult for you to effectively drive traffic to your sites in addition to not being able to analyze your performance metrics properly.
- Search engines might not trust you. A single site that delivers timely and valuable content consistently gains the favor of search engines.
Therefore, if you are pleased by your current website and want to get a new one, it is imperative that you take the old one down.
2. Have a Clutter-Free Website
As you are trying to attract the same customers as your competition, you only have a few moments to capture their attention and hopefully convert them. As such, you must do everything you can to make them stay on your site a little longer so you can engage them.
The first thing to do is to ensure that your site does not have clutter. A clutter-free website not only makes for more comfortable browsing experience, but it also facilitates faster buying decisions. Therefore, utilize the white-space effectively so your visitors can see what’s prominent on the page.
Moreover, do not overdo the content, colors, and images on the site. Keep your message simple. And when it comes to themes, do not use more than one on one page.
3. Research Your Competition
Looking into what your competitors are doing on their sites is healthy as it will allow you to know what works and what does not. By looking at those who experience high volumes of traffic to their website, you will have a good idea about what your customers want.
However, you should not copy bit for bit as you will risk losing your authenticity. As such, you should incorporate what works for them using your style. The goal is to get the idea, not their design.
4. Utilize Visual Hierarchy
Excellent and relevant images can significantly aid in your traffic generation efforts. However, you must use real-life photos as people are no longer impressed by stock images.
Moreover, when searching for images, look for ones that they can relate to or have an emotional effect on them.
A good idea would be to use photos of real people. However, there are laws concerning using other people’s photos online. Therefore, ensure that you do not violate them, as the consequences can be costly. Nonetheless, those kinds of images are more engaging and can facilitate buying decisions.
5. Easy-To-Read Typography
The font you use has an impact on your visitors. As such, ensure that you use a font-type that is easy to read and looks pleasant to the eye. There’s a reason why most websites utilize Calibri fonts; they work. Nevertheless, check around and see what works best for most users, and then use that.
6. Have a Mobile Version
Today, over 51 percent of the global web traffic is coming from mobile devices. The implication here is that over half of your target audience is using mobile devices to look for your services online. Moreover, they now want to purchase from these devices. As such, if your website design is not properly optimized for mobile use, you will be shooting yourself on foot. Ensure that your site’s design is responsive so that it does not give your mobile users a reason to try out your competitor.
Today, even if you are offering the best products in your market, your target audience cannot know this if your site’s design does not provide them with the excellent user experience. Utilize the above strategies to create a website that facilitates conversions. Here are some additional tips for those who want to go the extra mile.